Toyo Tires to join Leicester Tigers as Official Tyre Partner

TOYO TIRES are to become the official Tyre Partner and kit sponsor of the Premiership Rugby Union side ‘Leicester Tigers’ for the 2020/21 and 2021/22 seasons.

Toyo Tires to join Leicester Tigers as Official Tyre Partner

Sarah Curtis – UK Marketing Manager said: “Toyo Tires are excited to be joining the Leicester Tigers as their Official Tyre Partner. Our company philosophy of challenging ourselves to exceed expectations fits perfectly with the values of Leicester Tigers in Premiership Rugby. Having Toyo Tires associated with such a high performing sport brand, will provide visibility to a wider audience who reflect our passion for challenge and success.”


As part of the partnership with the club, the Toyo Tires logo will feature on the back of the home and change playing kit from 30th January against Sale Sharks in the 2020/21 season. Along with this there will be other branding benefits at Mattioli Woods Welford Road, such as pitch side advertising boards.



“We’re delighted to welcome Toyo Tires to the Rugby Club as our first Official Tyre Partner.

Not only do they share the same values as the Club, given their Japanese heritage, it also highlights both the reach and prestige of the Tigers brand in those nations who recognise both the value and love of our beautiful game.”


“As such we are really looking forward to working with them closely both here in the UK and in Japan moving forward and look forward to being able to showcase these activities to supporters in the near future.”


Mark Davies -

Head of Business Development at Leicester Tigers


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For more information, please contact Toyo Tires via